The role of communication in governance – Universities and (new) media

I’ve had a short essay published in the Journal of Professional Communication. The essay is about the role of communication in organizational governance, and takes the university as an example of how new media are affecting organizations’ public relations practices and the kind of work that must be done by/through communication.

The journal home page is here, and my essay is in Volume 2, Issue 2.

The link to a PDF of my piece is here.

Lazy higher ed journalism

I started the piece that turned into this essay after reading one too many news items about the same themes in higher education. it’s amusing to read it now, since certain ed-tech themes have come to dominate the discussion so heavily throughout 2012 and 2013. But much of this I’d say is still relevant, including the points about rankings, the obsession with whether higher education is “worth it”, and the concern with competitive recruiting of (the best) international students. Here is a link to the original post from January 17, 2012: Lazy higher ed journalism.

To kick off the New Year, I decided to devote some attention to the important topic of myth-busting. After coming across Tom Bennett’s excellent post, “The Ten Commandments of Lazy Education Journalism,” I felt compelled to compile the following list that addresses a roughly equivalent set of pet peeves from the world of higher ed news.

1. Higher education: Is it “worth it”? Yes. And no.

I’ve combined both sides of this argument and placed them at the top of my list, because I want to make the connection between the recession, the expansion of postsecondary enrollment, increases in tuition and the emphasis on economic “value” derived from education. This line of argument also tends to invoke the need for measurements of institutional “quality” and job market viability. As tuition increases — and government funding is stretched more thinly — the economics of education have become much more of a concern. But ultimately money must be one concern among many, taking into account the non-calculable aspects of education and the apparent mismatch between monetary “investment and return” that these sometimes entail.

2. Surprise: higher education doesn’t guarantee you a job

…and yet we don’t have enough college graduates (or perhaps, as others argue, we have too many). Never mind; higher enrollments (and higher tuition) are the answer, even if that means more students have to go into debt. The problem here is that a degree itself has never been the only thing affecting one’s chances of finding a job. Market scarcity, privilege, individual capacities, and social and economic capital operate among other factors. The oft-cited correlation between higher education and employability doesn’t necessarily imply direct causality.

3. Yearly rankings released; Ivy League and Oxbridge universities hold top spots.

Of course, critiques of ranking methodologies are frequently put forth by low-ranking and yo-yoing universities. But I’d love to see rankings reports as an opportunity to examine the institutional effects of competition in a global higher education “market,” and to consider what’s actually signified by “rank,” given that the same universities consistently dominate (and that most of the world’s students won’t be attending these institutions).

4. Technology will save higher education. Or…

…on the other hand, technology — along with free-market economics — will blow higher education apart, “disrupting” it and making it irrelevant. Too often this involves simplistic and technologically determinist arguments. The pressures of economy, the lure of futurology, and the pressing need for a “fix” to chronic problems make these arguments seductive. From edupreneurs and edupunks to “parseltongues,” we see a proliferation of concepts that aim to capture what may or may not be influential and enduring elements of education’s techno-libertarian future.

5. International students are the answer to intellectual and financial deficits.

Where immigration meets academic recruitment, international students from “developing” and/or BRIC countries (Brazil, Russia, India, China) are the latest hot commodity. But does this not seem like an unsustainable, potentially exploitative way to fund education? Which students will be able to participate in this market? It seems there is only a thin stratum of the mobile elite, assuming a certain level of (economic) privilege entailed by the higher tuition and costs of living, and the available slice of academically gifted students is even smaller. Ramped-up recruitment also reinforces the academic dominance of Western institutions. The flip-side of this trend is the appearance of branch campuses, particularly in the Middle East and Asia, which could be viewed as another sign of the valuing of Western education over “local” forms.

6. Research shows: students aren’t as smart now as they were in the past.

Often the culprits are media and/or technology; grade inflation; or the sinking quality of high school education. A similar line of research makes the claim that students learn little that is demonstrable during university. Have we managed, yet, to develop accurate and reliable measures of student learning? That’s another question entirely, one that is seldom addressed, though the need for evaluation is assumed and the haggling over its purpose and method of continues apace (as it has done for over a century).

7. Universities are failing society, the government, and their “customers” (students).

Directly related to #6, this is a parallel to a point from Tom Bennett’s post. We hear that universities don’t contribute enough to the economy in the form of “innovation”. They don’t produce enough human capital to fuel the knowledge economy, the right number of graduates in the right fields for the moment (particularly in the STEM disciplines); and in general, university education doesn’t prepare grads for the job market, for academic careers, or for the “real world”.

8. Universities are inefficient…

…and the solution is [insert overly simplistic idea that’s already been suggested]. Often it’s argued that privatized, marketized education is the answer when it comes to universal accessibility and financial efficiency. And there’s nothing like comparing higher education to industries such as high-end car production, to drive the point home. Of course, since there are no economies of scale in education and nor is it a one-time purchase, the comparison isn’t really a valid one. Knowledge is inefficient. So is learning. Yet the more we “invest” in education, the more we continue to try to pin down its ultimate ingredients and link those in turn to the “outcomes” we desire.

9. It’s all the fault of the faculty.

Naturally, one of the reasons why universities are struggling financially is because professors are overpaidfor the work they do; another criticism is that professors prefer research over teaching undergraduates,which is why high tuition is “not worth it.” Sometimes we see examples provided of the outrageous pedagogical practices and academic ideas of professors protected by academic freedom (and high pay). A “solution”? Tenure should be abolished and a free market established for academic work. Tenure is also critiqued for entrenching academic orthodoxy whilst preventing the diversification of academe. Whatever grains of truth they may contain, these arguments personalize systemic issues, they project and individualize, blaming professors for what is really the outcome of decades of social, economic, and political change as well as myriad policy decisions made at various levels.

10. Higher education has lost its way; here’s the real purpose of the university.

Almost everyone seems to have had a go at this issue. I’ve often wished I could feel the certainty that so many commentators seem to enjoy about the role of the university. It’s surprising (or is it?) that we often see the same or similar criticisms and prescriptions being rearticulated regularly in public debates. The nature of critiques, and the prescriptions that tend to accompany them, is important because we must agree on an idea of what is “good” before we can change the university and make it a “better” institution. Changes tend to be based upon a logic that justifies their implementation. Thus most other assumptions about higher education hinge on the notion of its (assumed) purpose.

All the issues listed above are key themes concerning higher education, and universities more specifically. Because of their importance, I think the discussion needs to be made broader and deeper, and also more nuanced. There is still a major role for the media in shaping public debates over political issues, and universities can be deeply affected by this. The more the public has a concern with higher education and its institutions, the more the stakes are raised for institutions in helping to frame the great debate about our academic future.